Monday, 28 February 2022

MOJO REPRESENTATION

 TASK:  Copy this MOJO 2019 cover into a new blog post entitled  MOJO: REPRESENTATION. Then write 4 points, one each about about the following.

How the producers have chosen to construct a version of reality that represents events, social groups and ideas to fit their purposes:

  • MOJO wishes to attract a target audience that shares its reverence for ‘classic rock’ so constructs a version of reality that represents musicians as authentic heroes, striving for excellence

The messages and values conveyed and issues addressed:

  • MOJO’s front cover associates musicians with quest, danger and struggle, celebrating the values associated with rock music of ‘living fast and dying young’
How and why (e.g. to enable quick interpretation) stereotypes have been used, including anti-stereotyping / counter-stereotyping:
    • MOJO’s selection of a cover photograph of a white male may be to fit the stereotype of rock musicians – this will enable instant recognition by audiences
    • MOJO’s anti-stereotypical positive representation of older people as popular musicians. This may reflect the anti-ageism of an older audience

Which social groups are under-represented or misrepresented:

    • MOJO’s front cover represents predominantly white male musicians in photographs, under- representing female musicians and musicians of colour



Mojo portrays Rock music as dangerous, we can see this by Neil Youngs quote "all hells gonna break loose!", this suggests everything is going to chaos. This magazine has a dominating tone to it, as Neil Young is placed in the middle and is looking straight at the camera. in the bottom of the corner there is the word RIP in red, this adds to the phrase "live fast die young"

This magazine lacks representation of gender and different ethnic groups, because this magazine is based on a white male musician. there is a small picture of a woman in the top right corner, however she is only given a small picture, and not much attention.

Tuesday, 22 February 2022

POPCORN HOMEWORK

 What is a POV shot and what meaning could it create?

A POV shot is a point of view shot, and it shows the audience what the character is looking at, and what it looks like from their perspective. This amplifies the meaning of the scene, like in cuffs we have a POV shot of Jo, when she asks out the leader, and he says no, we get a POV shot of the picture of his family. This makes us focus on it.

MUSIC MAGAZINES

  Look carefully at the front covers of MOJO  and RNR magazines.        QUESTION: How far do MOJO and RNR use different media language to cr...