LEGO MOVIE POSTER CAMPAIGN

 PREP You all have a handout with the individual character posters and the ensemble poster.

Analyse how gender has been represented in The Lego Movie poster campaign. Use the written handout to help you answer this exam question (10 marks). 

In the Lego movies ensemble poster, there are many more male characters than female characters, showing this movie will have a stereotypically higher valuation of masculinity over femininity. The movie genre is action which typically has a wider male audience, which is shown in the male dominant poster. Female characters such as Wild style can be seen running and looking brave and prepared in the poster. This is an anti-stereotypical depiction of women, because women aren't usually seen as the brave, strong character. this encourages more equal gender representations. The older character, Vitruvius, is presented as stereotypically male, shown in his long white beard, and long white hair, the stereotype of an old wise man is reflecting stereotypes of masculinity in in a wiser society. in many of Emmets posters, Emmet looks scared, and panicked, this shows his vulnerability despite his traditionally masculine builders outfit, which is anti-stereotypical, usually the hero is a strong, brave male.